A Little About Michael
Michael's expertise spans process improvement, AI integration, business development, branding, marketing, communications, media relations, content creation and strategic growth for startups, small businesses, nonprofits, and established brands.
He, his wife Theresa, and their two terrier mixes moved to southern Maine in early 2024 to be closer to family and help care for an elderly relative. They are genuinely enjoying their new home and are excited about the possibilities and opportunities that have come with their move.
- 1333% Increase in Event Attendance | $750K in CPG Sales | $1.75MM+ in Incremental Revenue
- Contributed to 2x Agency of the Year awards from the Game Marketing Awards.
- Led campaigns achieving 280% growth in social media presence and securing $6.6MM+ in grant funding.
- Produced award-winning creative content, including a documentary with a "100% Fresh" Rotten Tomatoes rating.
- Successfully completed the sale of his CPG startup, Evoxe Labs, in 2019.
Professional Experience
Fractional VP, Business Development
- Enhanced brand image, website, and investor materials, resulting in a 57% increase in web traffic and 100% growth in email signups.
- Designed marketing strategies for product launch, driving awareness and engagement.
Executive Director
- Secured $6.6MM+ in state grants for small farmers through strategic advocacy.
- Expanded social media reach by 280% and media placements with targeted campaigns featured in NBC, Forbes, Rolling Stone, and more.
- Successfully lobbied for significant regulatory and legislative reforms to benefit constituents and the broader community.
Producer
- Produced the award-winning documentary LADY BUDS, securing $500K+ in funding, theatrical and streaming distribution.
- Maintains a 100% Fresh Rating on Rotten Tomatoes.
Co-Founder & CEO
- Scaled event attendance by 1333% and expanded brand portfolio by 666% in one year.
- Recognized as the Best Regular Event by GreenState.
- Helped small farms sell over $1 Million in wholesale product to brands and retailers.
Co-Founder & CEO
- Expanded distribution to 60+ retail outlets and online sales, generating $750K+ in revenue.
- Recognized for Product Excellence by GreenState.
- Successfully sold the business in 2019.
Executive Producer
- Led a team of up to 50 people producing content for brands like Call of Duty, Disney, Google, and Marvel.
- Contributed to $1.75MM+ in incremental revenue and two Agency of the Year Awards from the Game Marketing Awards.
Education & Skills
Bachelor of Arts, Philosophy & Sociology – Brandeis University
Technical Skills: Asana, Monday, Slack, Notion, ChatGPT, Canva, Web Design & Development, App Development, v0, Claude 3.5