Media Placements

Earned media and media placements play a crucial role in helping businesses and organizations build credibility and connect with their audiences. Coverage in respected publications not only increases visibility but also helps tell a story in a way that resonates with potential customers and/or members.

Michael has a knack for generating this kind of coverage by crafting stories that catch the attention of the right outlets, building meaningful relationships with journalists, and sheer persistance. He can put these skills to work for you.

Below are some examples of placements he has secured. Clicking the 'Click to Read' button will open the article in a new tab.

NBC News - March 25, 2023

California's small cannabis growers face extinction amid taxes, bills, snow

This article discusses the challenges faced by small cannabis growers in California, including financial pressures and regulatory hurdles, with insights from industry leaders including Michael.

SFGATE - January 19, 2023

Falling Marijuana Prices Push Small Farmers to the Brink

This article discusses the economic challenges faced by small cannabis farmers as marijuana prices plummet, with Michael commenting on the disproportionate impact on rural communities.

CBS News San Francisco - December 12, 2021

Small-Scale California Cannabis Growers Say They're Barely Hanging On

The piece highlights the economic struggles of small-scale cannabis growers in California's legal market, featuring commentary from Michael on the regulatory environment.

Rolling Stone - February 14, 2022

California's Weed Industry Can't Compete With the State's Black Market

This article examines the difficulties legal cannabis businesses face in competing with the black market, including perspectives from Michael on market dynamics.

Forbes - September 14, 2023

Mendocino's Cannabis Growers Are On A Mission To Save Regenerative Farms

The article focuses on efforts by Mendocino County cannabis growers to preserve regenerative farming practices, featuring insights from Michael on sustainable agriculture.

KZYX - March 20, 2023

State offers to help county with cannabis application streamlining

The article discusses state efforts to assist Mendocino County in streamlining cannabis application processes, with input from Michael on the potential impact for local growers.

High Times - March 13, 2017

Emerald Exchange Brings NorCal Treats to Southern California

This article covers the Emerald Exchange, a marketplace showcasing Mendocino cannabis products in Southern California, with Michael highlighting its mission to connect farmers with consumers.

LA Weekly - August 25, 2017

This Marijuana Farmers Market Proves That Weed Is the New Wine

The piece explores the rise of cannabis farmers markets, likening the experience to wine tastings, with Michael emphasizing the cultural significance of these events.

CNBC - April 3, 2019

California wages war against illegal marijuana farms, retailers

This report examines California's crackdown on illegal cannabis operations, with Michael discussing the challenges for small, legal businesses in competing with illicit markets.

Hollywood Reporter - July 8, 2019

What's New in the High-End California Cannabis Scene

The article showcases luxury cannabis brands and events, featuring Michael discussing the importance of quality and branding in the competitive market.

Sacramento Bee - April 20, 2022

California Cannabis Growers Feel Squeezed as Market Pressures Mount

This article details the pressures faced by California cannabis growers due to market oversaturation, with Michael emphasizing the need for equitable policies.

SFGATE - March 3, 2023

How Mendocino County's Cannabis Industry Crumbled Under the Weight of Bureaucracy

This article explores the collapse of Mendocino County's once-thriving cannabis industry due to regulatory complexities, featuring insights from Michael on the failure of state systems to support small growers.

The World - April 4, 2024

In rare reversal, US drug smugglers target Asia

This segment examines the unusual trend of U.S.-grown cannabis being smuggled into Thailand, exploring the economic and legal factors driving this reverse flow in the global narcotics trade, featuring Michael's take on the situation.

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