The Challenge
The owner of Katahdin Rigging was launching his own marine rigging company after spending over 20 years in the industry, including time at Brooklin Boat Yard. He had the skills and reputation but no brand, no website, and no online presence. This was his first company and he needed everything built from scratch.
The Approach
Developed the full brand from scratch: logo, color palette, typography, and visual identity system. Then built and deployed a mobile-first website designed around their capabilities and the specific needs of boat owners searching for rigging services along the Maine coast. Local SEO was built in from day one so they show up when someone searches for marine rigging in the area.
Desktop & Mobile
