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RouteText

SaaSProduct ValidationSurvey DesignBilingual
RouteText pain points and features section with smart ETA and one-tap completion cards

The Challenge

Field service contractors lose clients and waste time juggling phone calls and texts while on the road. RouteText needed a landing page that clearly communicated the product's value to tradespeople who are busy and skeptical of new software, plus a built-in survey to validate demand before building the full app.

The Approach

Designed and built a modern, dark-themed landing page that speaks directly to contractors' daily pain points. The page walks visitors through the problem, the solution, and transparent pricing before leading them into an 11-question validation survey. The entire site was built in both English and Spanish to capture feedback from the broadest possible audience. Built with vanilla JS for fast load times and zero framework overhead.